PROJECT
Carolina Brewery Branding, Rebrand and Can Design
SERVICES
BREWERY MARKET RESEARCH
BREWERY BRAND STRATEGY
BREWERY LOGO DESIGN
BEER CAN DESIGN
BREWERY APPAREL DESIGN
BREWERY TAG LINE
BBQ LABEL DESIGN
SELL SHEET & KEG COLLAR DESIGN
The Challenge:
Back in 2017 we helped to shape a modest rebrand of Carolina Brewery that ultimately led to their acceptance into all major grocery retailers throughout the state—accomplishing every goal laid out prior to the work. This past year Carolina Brewery challenged us to develop a plan to take the brand to the next level, turning Carolina Brewery into a true coastal lifestyle brand in preparation for moving into numerous new markets.
Execution:
We began by developing an informed plan anchored by an initial market research project to better understand the region’s craft beer consumers and what they are draw to. Multiple phases of qualitative interviews, applying social media listening tools and pulling insights from quantitative data became the bedrock of a compelling—and strategic—Brand Story. Every brand asset was on the table, and with our new brand gospel in hand, we set out to create the best possible version of Carolina Brewery.
SUCCESS BY THE NUMBERS
“In our first month launching into South Carolina we added 100 new retail accounts!”
— Robert Poitras, Founder
