PROJECT
Hammerheads Soccer Logo Design & Branding
SERVICES
BRANDING STRATEGY
SOCCER LOGO DESIGN
SOCCER APPAREL DESIGN
SOCCER CLUB SOCIAL MEDIA CONTENT
SOCCER CLUB BRANDING
The Challenge:
Wilmington Hammerheads Soccer Club came to Creature Theory to rebrand the club to match the quality and professionalism with which the organization is known for. A primary ‘crest’ logo had been in use for a decade, and while it was well known, it suffered from a range of use challenges due to its complexity and dated appearance. The timing of lauching the new logo would time up with opening the amazing new nCino Sports Park in Wilmington.
Execution:
Creature Theory set out leverage research and design style exploration from working with MLS Charlotte FC and Crown Legacy FC. Recent experience with MLS branding and the world soccer landscape helped evolve the Hammerheads crest into something the was fresh and timeless. The crest itself is classic and confident, while specific details such as the custom hammerhead icon are sharp, energetic and modern. The identity system was created to be modular and flexible, allowing the soccer club to easily express itself over a wide range of brand touchpoints such as apparel, flags, tents and marketing.
