PROJECT
Hand of Fate Brewery Beer Package Design
SERVICES
BREWERY LOGO DESIGN
BEER CAN DESIGN
CUSTOM ILLUSTRATION
BEER PHOTOGRAPHY
BREWERY APPAREL
The Challenge:
After Abraham Lincoln surveyed the town in which Hand of Fate is now located, the town founders, Peter Lukins and George Warburton, argued over naming rights. They settle the matter by playing a hand of cards. We were challenged to turn this heritage into a contemporary craft beer brand design.
Execution:
Our conceptual “stacking cans” design solution for Hand Of Fate's packaging celebrates the storied past—and the unique illustration style reinterprets that heritage with a modern, progressive twist.
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