PROJECT
Stone Brewing Delicious IPA Beer Rebrand Can Design
SERVICES
BEER REBRAND
CAN DESIGN
COPYWRITING
PACKAGE DESIGN
The Challenge:
Simply put, we were tasked with turning great into greater.
Not an easy feat, when talking about Stone Brewing’s Delicious IPA, already their #2 selling beer. This incredibly flavorful IPA is actually crafted to be virtually gluten-free, but very few consumers knew it. There was a big opportunity to rebrand Delicious IPA positioned as the benchmark better-for-you IPA.
Execution:
We pushed the product branding to communicate how progressive and modern this IPA really is. Refreshingly simple yet powerful packaging. The birth of a stand-out product as a lifestyle brand in and of itself.
SUCCESS BY THE NUMBERS
“Stone’s portfolio of brands was up...thanks to Delicious IPA increasing +25%.”
— Good Beer Hunting, IRi
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