PROJECT
Wilmington Bread Co Bakery
Branding & Package Design
SERVICES
BAKERY BRANDING
LOGO DESIGN
PACKAGE DESIGN
T-SHIRT DESIGN
BOOTH DESIGN
SELL SHEET DESIGN
The Challenge:
When Wilmington Bread Co. wanted to stand out in their growing market, they tapped branding experts Creature Theory to create a modern, flexible brand identity and packaging system.
LOGO DESIGN
Execution:
Creature Theory began by designing a logo and identity system that is as fresh as their sourdough. The branding is inspired by their love of organic locally milled grains. We kept it bold and modern to separate them from the competition in the bread aisle. The packaging system combines clean typography, bright colors and unique die cut labels, while the apparel and collateral is fun and memorable.