Charlotte MLS Next Pro team, Crown Legacy FC, debuts logo

By Erik Spanberg  –  Managing Editor, Charlotte Business Journal 

Jan 30, 2023

Charlotte’s new MLS Next Pro team unveiled its name — Crown Legacy FC — and logo today as preparations ramp up for the club’s debut season. Crown Legacy FC will be the feeder club to Charlotte FC, the city’s Major League Soccer team, beginning this season.

Tepper Sports & Entertainment owns both Charlotte FC and Crown Legacy FC as well as the NFL Carolina Panthers and Bank of America Stadium.

LINK TO FULL ARTICLE:
https://www.bizjournals.com/charlotte/news/2023/01/30/tepper-sports-entertainment-charlotte-fc-mls.html

Logo Design by Creature Theory

Team Brand Story and copywriting by Creature Theory

While Charlotte FC plays at BofA Stadium, usually in a configuration that reduces capacity to 35,000 from 75,000, Crown Legacy FC said today it will play home matches at the county-owned Sportsplex in Matthews. The main stadium field at Sportsplex has capacity for 5,000 and the playing surface is natural grass.

Wilmington ad agency Creature Theory designed the logo with the team’s marketing department. Crown Legacy FC will have its own website and social media channels and be featured on Charlotte FC’s website and social media.

MLS Next Pro debuted last year as the equivalent of Triple A baseball for Major League Soccer, known as MLS. Twenty-seven of the 29 MLS clubs will field and own their MLS Next Pro affiliate teams this year.

“We were adamant about the club having its own brand and name and kind of laddering up into the Charlotte FC parent club,” Crown Legacy FC President Darrius Barnes told CBJ.

They will share the black-and-blue color scheme of Charlotte FC and the Panthers, who also count silver as a team color.

LINK TO FULL ARTICLE:
https://www.bizjournals.com/charlotte/news/2023/01/30/tepper-sports-entertainment-charlotte-fc-mls.html

Label Design by Creature Theory