Garage Beer Is The Fastest Growing Beer In America

FORBES, November, 2023 | Jeanette Hurt Contributor

Garage Beer Grabs An Outsize Share Of Market As It Expands Its Footprint. Since the relaunch [following a major rebrand by agency Creature Theory] Garage has become the fastest-growing beer brand in the country, up +252% compared to a mere year ago.

Link to full article below.

Photograph courtesy of Garage Beer & Forbes

ARTICLE EXCERPT:

The fastest growing beer in the United States is a light beer that you might not have heard of, unless you live in the Midwest.

But that’s about to change as Garage Beer expands its footprint. Already the number one selling craft light beer in Ohio, Kentucky and Indiana, and it just recently launched in Illinois, Pennsylvania and Tennessee.

Garage Beer owner Andrew Sauer always loved light beer, but he noticed that it seemed conspicuously absent from the burgeoning craft beer scene. “That struck me as odd,” he says, adding that at the time, he was working for Jim Beam. “So, I thought, if no one else is going to do it, then I’m going to do it.”

To get Garage Beer off and running, Sauer and his team purchased the brand name from that brewery, and then he and his team launched Garage Beer as a standalone, rebranded product in January 2023. [Rebrand completed by Creature Theory. This work encompassed strategy and storytelling, logo, package design, sales materials, apparel design and photography ]

Since the launch, Garage has become the fastest-growing beer brand in the country, up +252% compared to a mere year ago. It’s becom the #1 best-selling craft light beer in Ohio, Kentucky and Indiana where it’s currently in distribution according to data from retail analytics firm IRI. In the last four weeks, Garage has joined the Top 250 Brands.

Thanks to Forbes and Jeanette Hurt for the great article.

Read the full article here:

https://www.forbes.com/sites/jeanettehurt/2023/11/07/garage-beer-grows-its-craft-brew-brand-grabbing-an-outsize-share-of-market/amp/