GEORGE DICKEL AND SOCIAL HOUR REUNITE TO LAUNCH THE DRINK OF THE SUMMER
NEW YORK, June 29, 2023 /PRNewswire/ The second release from George Dickel and Social Hour celebrates summer's signature serves.
Published by Trendhunter, Beverage Dynamics, One More Dram, and others.
Photograph courtesy of George Dickel
For their first collaboration, George Dickel and Social Hour brought fans the quintessential autumnal cocktail – the Harvest Whiskey Sour. Just in time for the summer, the brands are teaming up once again to launch another seasonally-inspired release in the form of a slow-sipping bourbon cocktail – Social Hour Bourbon Smash made with Dickel Bourbon.
The new Bourbon Smash made with Dickel Bourbon is a mint julep meets a whisky sour. Boasting notes of tart meyer lemon and muddled mint, the cocktail can be enjoyed with friends and is best served over ice in a glass garnished with a mint sprig, lemon wheel, peach slice or strawberries.
With this release, fans of craft cocktails don't have to sacrifice quality for convenience to enjoy a seasonal cocktail on the same level, as this offering exemplifies the high standard and approachability both brands are known for. At the center of the drink is George Dickel's award-winning Dickel Bourbon that's been aged 8 years and helps make Bourbon Smash a delicious cocktail with the same quality you'd expect from a cocktail bar.
"We couldn't have asked for a better first step into the canned cocktail space than through our partnership with Social Hour. Our first release was a fall-flavored spin on the Whiskey Sour, and with the Bourbon Smash, we're putting a new, summer twist on the classic cocktail," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "I couldn't be more excited for whisky fans to enjoy the refreshing taste of the Bourbon Smash. To make that perfect summer cocktail, you need an approachable and balanced bourbon that's able to work well in a cocktail – and that's Dickel Bourbon."
"With our first collaboration being so well received, it only made sense for our next craft cocktail to continue to lean into seasonality," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails. "The Bourbon Smash is hands down my favorite whiskey-based warm weather cocktail. Now you can enjoy one by simply pouring over and adding a fresh garnish like a mint sprig or peach slice."
Starting today, the Bourbon Smash will be available for purchase at retail locations in the New York City area. Consumers outside of New York can purchase the offering online on the Social Hour website. This limited time offering has a suggested retail price of $28 for a 4-pack. At 250 mL, the Bourbon Smash includes three servings per can.
No matter how you choose to celebrate the start to the summer season or enjoy the new Bourbon Smash, please remember to drink responsibly.
Photograph courtesy of George Dickel
