How this award-winning design agency is helping Wilmington food and beverage businesses grow
By Allison Ballard / Wilmington Star News
EXCERPT:
Wilmington-based company Creature Theory just took home seven Craft Beer Marketing Awards for work that spans from Alaska to Georgia. But locals are more likely to have seen their brand designs for local food and beverage companies.
Boombalatti’s Homemade Ice Cream, for example, needed pint containers. Panacea Brewing Company's VW bus is taking flight on the new line of canned kombucha. And End of Days Distillery wanted an interesting look for a line of ready-to-drink cocktails. As these local businesses are expanding, they turned to Creature Theory to help them tell their story to a larger audience.
The branding and design agency was one of the first businesses to move into Coworx co-working space in the Cargo District five years ago. Matt Ebbing said he and his family moved to the area to be closer to their extended family, and because Wilmington is a great place to live.
At the time, he had worked for similar businesses from New Zealand to Colorado. He had a lot of contacts with a wide range of clients, but not many local ones. Several of them also happened to brew beer or make other tasty products.
“I really like working with food and beverage businesses because I think there is an intrinsic passion as to why the founders started,” he said.
Since then, the company has grown to a staff of eight full-time employees. Among their clients, they count 12-15 breweries that span seven time zones, including ones in the Philippines, Italy and Germany.
It was for some of that work that the group was recently awarded two platinum and five gold Crushies at a recent event honoring achievements in marketing for the craft beer industry.
Link to full Article:
https://www.starnewsonline.com/story/lifestyle/food/2022/06/26/creature-theory-helps-brand-boombalattis-panacea-eod-distillery/7657796001/
Allison Ballard is the food and dining reporter at the StarNews. You can reach her at aballard@gannett.com.
