PROJECT
Green Flash Brewing Logo and Package Rebrand | Beer Branding
SERVICES
BREWERY BRAND STRATEGY
BEER LABEL DESIGN
BEER CAN DESIGN
BEER PACKAGE DESIGN
CUSTOM ILLUSTRATION
The Challenge:
Creature Theory, in collaboration with partner creative agency Mighty Few, was tapped to rebrand Green Flash Brewing Company. From a strategic base, we set out to evolve the logo and completely rethink the beer packaging to both better communicate the brand ethos, and connect in a more meaningful way with consumers.
Execution:
We approached the design development with an emphasis on storytelling as a means to really connect with the target audience. Despite the products and their illustrations being diverse in color and content, we achieve remarkable brand cohesion by rooting the stories in a common brand spirit and executing the artwork with a consistent style.
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