PROJECT
Mother Earth Spirits Label Design | Distillery Packaging
SERVICES
SPIRITS BRANDING
BOTTLE LABEL DESIGN
CUSTOM ILLUSTRATION
The Challenge:
Beyond producing some of the top spirits in North Carolina, Mother Earth Spirits makes an impact socially and environmentally by supporting the communities and doing their part to limit the negative effects of production on the environment. They tasked us to develop a new label design system for their three spirits that reflected this commitment to the natural world, while also communicating the premium and high-quality nature of the product.
Execution:
We established a label system featuring a contemporary monochromatic illustration based off a location in their home state of North Carolina, providing enough contrast for a more traditional style gold-foiled and embossed typography to be placed on top. A unifying natural paper band across the bottom unites the three labels.
