PROJECT
Mighty Swell Spiked Seltzer Rebrand & Can Design
SERVICES
BRAND STRATEGY
PRODUCT NAMING
CAN DESIGN
LOGO DESIGN
COPYWRITING
SELTZER ADVERTISING
SELTZER WEBSITE DESIGN
The Challenge:
As the hard seltzer market became incredibly competitive, Mighty Swell was looking for a rebrand and new package design to reach a broader audience, strengthen their shelf presence and create a stronger brand impression with more character.
Execution:
Mighty Swell Spiked Seltzers are full of Austin attitude and Texas Soul. We came on board to develop the Mighty Swell brand narrative and voice, and evolve virtually all visual brand touchpoints to set the brand up for success in an ever crowded hard seltzer market.
SUCCESS BY THE NUMBERS:
“Its volume grew nearly 100% in 2020 compared to 2019 following a major rebrand and packaging overhaul [by Creature Theory] that has resonated with both male and female consumers alike.”
— Brewbound, March 5, 2021
“Mighty Swell is the No. 1 growth spiked seltzer in multiple US states.”
— IRi data, March 5, 2021
