PROJECT
UrbanTree Cidery Logo Rebrand and Package Design
SERVICES
CIDER REBRAND
CIDER LOGO DESIGN
CIDER PACKAGE DESIGN
CIDER VARIETY PACK DESIGN
CUSTOM ILLUSTRATION
The Challenge:
UrbanTree challenged us to be the steward of a major rebrand, including logo design and package design, to present them as the best possible version of who they were—a soulful, urban, high-touch cider maker in Atlanta.
Execution:
We began by developing a strategic, story-driven vision for the brand—and let that guide a rebranding process that included the logo system and package design. UrbanTree was instigating a Southern craft revival in the heart of Atlanta—a champion of craftsmanship and joy in a sea of hype and hyperbole. We crafted their story as an enchanting blend of old-world methods and the spirit of urban renewal. The result is an authentic style and experience that’s as daring as it is traditional.
SUCCESS BY THE NUMBERS
“The first quarter with the rebranded products have recognized a 38% increase.”
— Jackie Annise, Urban Tree Co-owner
