PROJECT
Tama Tea Can Designs & Tea Branding
SERVICES
TEA BRANDING
REBRAND LOGO DESIGN
CAN DESIGN
VARIETY PACK DESIGN
BOTTLE LABEL DESIGN
SELL SHEET & POSTER DESIGN
The Challenge:
During the height of the pandemic, Tama Tea made the difficult decision to close their tea cafes and focus on their canned green tea products. With big time players in the better-for-you beverage competitive set, Tama Tea turned to a series of industry experts, Creature Theory included, to break through the clutter and get to the next level. We had a near perfect ‘natural energy’ beverage that needed a style and character to call its own.
Execution:
Creature Theory set out as a partner with the Tama Tea founders to develop an ownable look that would set Tama Tea apart from the crowd. We pushed design styles that communicated all the fun and optimism of a never ending summer. After all, when your “rosé” is a rosé yerba maté tea, you really can rosé all day. We got the party started with these poppy, iconic can designs and have continued to roll out sales materials, posters, variety packs for Costco, and there’s more in the hopper. We love Tama Tea, and we love seeing customers discover and spread the joy.
