Rare Breed Coffee Featured in Better Homes and Gardens Magazine.

January 7th, 2025

Rare Breed’s outstanding dark roast blend, Yeah! Yeah!, is featured on a spread of amazing new products in the current issue of Better Homes and Gardens. Yeah! Yeah! is a balanced coffee with a roast profile that boasts rich notes of chocolate and caramel. This coffee is crafted for relentless enjoyment, cup after cup. Sourced from a single origin and washed to perfection, Yeah! Yeah! delivers a smooth and satisfying experience that you’ll never tire of.

Creature Theory was hired to do a complete brand development for Rare Breed Coffee spanning late 2023 through early 2024. The rebrand effort included brand strategy, storytelling, brand naming, logo development, package design, custom illustrations, product names, sales booklets, DTC shipping box design, photography, video spots and other marketing materials.

Rare Breed Coffee was recently accepted into Giant grocery stores in the Northeast and are poised for growth.

About Creature Theory

Creature Theory is a creative agency located in the Cargo District of Wilmington, NC. Founded in 2017, Creature Theory provides diverse strategy, design and advertising services to help develop, evolve and grow brands. The Creature Theory team has decades of experience working with start-ups, growth companies and global brands. Visit www.creaturetheory.com for more information.