PROJECT

Oklahoma’s Original Burger Restaurant Branding and Design

SERVICES

RESTAURANT LOGO DESIGN
RESTAURANT PACKAGE DESIGN
MENU DESIGN
SIGNAGE & MURAL DESIGN

 

The Challenge:

The founders of Oklahoma’s Original Burger came to us for help bringing their fast casual restaurant concept to life. They wanted something fun with a bit of nostalgia—and tons of swag.

Execution:

Creature Theory crafted an identity system that is as lively and unique as Oklahoma’s burgers are delicious. The identity is equal parts classic and fun, reinforcing the heritage and simplicity of the concept. Our hand-lettered logo and cheeky characters give the brand a bit of ’newstalgia’. We extended the brand design throughout the entire restaurant, including exterior signage and interior design. A set of large wall menus greet as you enter and funky graphic murals are found on just about every wall. The cherry on top is custom neon signage, both inside and out, that ties everything together with some retro flair.

 

Restaurant Branding Wordmark Design
Restaurant Branding Circle Logo Design
Restaurant Branding Circle Logo Design
Restaurant Branding Onion Character Design
Restaurant Branding Milkshake Character Design
Restaurant Branding Identity System Design
Restaurant Branding Menu Design
Restaurant Branding Neon Sign Design
Restaurant Branding Packaging Design
Restaurant Branding Interior Mural Design
Restaurant Branding Interior Mural Design
Restaurant Branding Signage Design
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